Alvarez versus Angulo, the promotion behind such an event

On Saturday, March 8, 2014, Saul "Canelo" Alvarez will face Alfredo "Perro" Angulo. If the event is a success, it's because the promoters did all they could to sell the product.

On Saturday, March 8, Saul “Canelo” Alvarez will face Alfredo “Perro” Angulo. If the event is a success, it’s because the promoters did all they could to sell the product.

This rant is meant for all the local boxing promoters, gym owners, equipment sales people, and venues where a boxing show has taken place. If you want to sell anything, you’ve got to get visibility and have people talking about you or your product. Hollywood has their previews, while grocery products introduce a product using a coupon or they send out a sample in the mail. These time honored devices work.


 

Even though promoters have their fight posters, websites, Facebook and YouTube at work selling tickets, they’re still falling way short, still reaching only a small segment of their potential customer base.

Suggestion: Could it be that you’re still not using the blossoming industry of video production that can produce a video that gets your message out there? The Who, What, When and Where. If you’re not, then you’re only reaching a minuscule portion of the people who could be swayed into enjoying such an event. When you produce a Pre-fight Preview of an event, you’re actually wetting a lot of lips.

Suggestion: It’s easy to expand your market by going after people who are already watching or attending other sporting events – so cross promote with other sports promoters.

Suggestion: Let the customer try it out. Tea bags were first used as giveaways so that people could sample tea without buying large tins. Giveaways have been a tried-and-true technique for getting people interested. How about offer people a tempting discount or a “buy one, get one” deal. 

Suggestion: When you have local boxers on your fight card, why not have these guys or gals visit other gyms to train and possibly have them give either a class or just some pointers to the up and comers? This social interaction is a can’t miss method of selling tickets.

And finally, promote your fighters. After all, they are your Hollywood stars; the attraction we come to see.

The videos below are examples of how Showtime Boxing builds up their fight hysteria and gets the maximum amount of people looking forward to watching their events.
Canelo vs. Angulo: Canelo returns! – Showtime Boxing

Canelo vs. Angulo – Live kick-off Press Conference – Showtime Boxing

All Access Floyd Mayweather vs Canelo Alvarez

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About the Author

Jim Wyatt, a 1970 graduate of St. Joseph’s University in Philadelphia, has written weekly sports features for several Military newspapers, WCKMuayThai.com, SportofBoxing.com and Examiner.com as their San Diego Boxing Examiner. He was one of the four "Wise Guys" who predicted winning football selections versus the Vegas spreads. Some of the people he enjoyed meeting: Earvin "Magic" Johnson, WWF Wrestler Lita, LaDainian Tomlinson, Nate Kaeding and Darren Bennett of the Chargers, Tony Gwynn and Jake Peavy of the Padres, soccer stars Shannon MacMillan and Julie Foudy, Mixed Martial Artists Cris Cyborg, Junior Dos Santos, the Nogueira brothers plus the many great people involved in boxing and Muaythai.